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Daily AB Test KPI Report


Daily AB Test KPI (Key Performance Indicators) report shows the outcome of AB test broken down by A and B buckets. Key Performance Indicators for AB tests include:

  • DAU (Daily Active Users)
  • Average Logins Per User
  • ARPDAU (Average Revenue per Daily Active User)
  • Total number of Transactions
  • Total number of Unique Payers
  • Average transactions per Payer
  • Retention for Day 1,3,7,14 and 3

Populating the report

First step in setting up A/B testing is creating A/B via PlayFab Game Manager. Navigate to "Automation" tab (1), then select "A/B Testing" sub-tab (2). Create new A/B test, set up the name and user buckets. You can have up to 5 buckets with independent ratio (%).

Consult with A/B Testing with Stores Guide for further information.

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