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Thirty Day New User Retention Report


New User Retention Report tracks the percentage of a new user cohort who return to the game on subsequent days. A cohort of players is defined by grouping newly-registered players on a given day (Day 0) and their retention is tracked over a 30-day period. Cohort size indicates the number of players in a cohort. 

An example report, shown above, was generated on 2/5/2018. On 1/6/2018, 39,132 new players created accounts in the example title. Since Day 0 is an initiation date for a new cohort, this column always has 100% retention rate. Then, 33.84% of those players logged in again the next day, 24.64% in two days later, and so on. 10.84% of the cohort returned on the 30th day, which corresponds to 2/5/2018. 

For additional details, see Metrics and Terminology.

Populating the report

To populate this report, you need to register a player and then log in several days in a row, at least once. This. however, will produce trivial results, with 100% retention for each day. Throwing more players into the process and skipping some days will produce more interesting results. The following API calls may be used to log in:

To register a player you may use the following API Calls:

You may also you use the following API calls to register and log in simultaneously if CreateAccount flag is set:

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