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Best Practices for Store Segmentation

  • Store segmentation is public information
    • There are many ways for players to gain information about alternate stores
    • Players naturally transition between segments, and they'll see those changes when they transition
    • Players discuss content on forums, community sites, wikis, etc
    • In the PlayFab API, store information is public unless you disable those APIs with our API Access Policy
    • Thus, you should assume that players will be aware of other stores and their details
  • Provide varying content, not varying pricing:
    • Players will feel cheated if:
      • If prices go up or down when they transition segments
      • If prices described on wikis are different than their own
    • The only exception to the pricing rule would be first time purchases
      • You must secure the client API methods with our API Access Policy to prevent multiple purchases, or make repurchasing less meaningful through game design
  • Content should be relevant to the segment
    • Whales are willing to spend large amounts of real money, and thus are likely to buy more expensive bundles, if the value is worthwhile
    • First time buyers may be given an option which is a particularly good deal, but can only be [usefully] obtained once
    • End game players may only be interested in a specific subset of items



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